|The Tampa Tribune’s overall circulation showed significant increases both weekdays and Sunday over the past six months in a report released by the ABC Audit Bureau on Tuesday. The numbers show the Tribune clearly remains Tampa’s No. 1 newspaper and source for local news and advertising.
The overall circulation increases include the Tribune’s weekly newspapers in communities such as Brandon, Plant City, South Shore, South Tampa, Central Tampa and Carrollwood, in addition to Northeast and Northwest Hillsborough County.According to the ABC Audit Bureau’s six-month publisher’s statement, the average daily circulation of The Tampa Tribune increased 25.4 percent, from 138,172 to 173,302 copies in the period ending September, 30, 2012. During the same period, The Tampa Tribune’s Sunday circulation increased 4.6 percent compared to the same six months of 2011, from 259,590 to 271,658 copies. A comparison of daily metro newspapers in Florida shows The Tampa Tribune is now the second largest daily newspaper in the state, ahead of the Orlando Sentinel, the Sun-Sentinel in Fort Lauderdale and the Miami Herald. In the Sunday category, the Tribune now ranks third among metros; with fewer than 200 copies behind the second-place Orlando Sentinel.
“Our significant growth in overall circulation is a reflection of the sizable investment we made this year in community and local news and demonstrates our commitment to providing highly desirable content for our readers and results for our advertising and community partners. We are pleased with the support we are receiving and are working diligently to return that loyalty with expanded breadth and depth of coverage. With our recently announced private local ownership, we have proudly renewed our 100-plus year commitment to Tampa. To all of our faithful readers, advertisers and community partners, we extend a hearty thank you. We deeply appreciate your patronage.”