TAMPA, Fla. (October 3, 2012) — Pender Newkirk & Company, Certified Public Accountants is introducing a new brand image for the firm, their first such endeavor in more than 25 years. Inspired by the firm’s enduring legacy of exceptional quality, along with a renewed focus on delivering Five-Star service, Pender Newkirk sought to update its visual identity to more accurately reflect the firm’s expansive role as trusted business advisors to growing businesses and their owners.
“The Pender Newkirk brand is not simply a logo, a tagline or a website,” said Ralph Garcia, Managing Partner. “Our brand is our reputation as the leading choice for those who want more than a number cruncher – they seek a partner committed to their success. Our reputation has been carefully crafted over the span of 36 years and it is our defining asset. The purpose of this branding initiative is to reassert our firm’s hard-earned reputation, to align our image with our clients’ perception and to increase our visibility in the Tampa Bay market and beyond.”
The logo will change from the black block letters of “PNCCPA” to a blue and green symbol accompanied by the name “Pender Newkirk”. The new identity package includes updated artwork, website, stationary, marketing collaterals and other related materials.
About Pender Newkirk & Company
Founded in 1976, Pender Newkirk & Company is a full service accounting and business consulting firm based in Tampa, Florida. With ten partners and more than 65 employees, the firm provides an array of services including audit and assurance, tax planning and preparation, Sarbanes-Oxley compliance, estate & trust, valuation, small business advisory and other consulting services to clients across a broad range of industries. For additional information about the firm and the services we offer, please visit www.pnccpa.com