Yellow Strawberry returns from high-profile Boca Raton conference
SARASOTA, Fla. – Yellow Strawberry (YellowStrawberryHair.com), a boutique salon in Sarasota and Manatee counties, recently attended the prominent and exclusive Intercoiffure America/Canada Spring Atelier 2017 in Boca Raton, Fla.
During the three-day conference from April 1 – 3, Yellow Strawberry’s co-owners Desmond and Caroline Behan were joined by eight of the salon’s stylists. Young professionals Kelly Chiesa and Devon McLaughlin learned they placed second in the prestigious Intercoiffure America/Canada’s Nouveau Creative Cut, Color and Texture Contest.
The duo put their skills to the test in the organization’s creative cutting and color contest to showcase their talent among other young stylists on a national and international level. They transitioned fair-skinned Halle Olsen’s long hair from blonde to a dramatic red with a long bob and submitted the completed transformation in a photo shoot. Chiesa and McLaughlin won $750 to share towards Intercoiffure in October and the opportunity to help backstage at the next event.
“The Intercoiffure America/Canada conferences are always very educational for our stylists, learning from the industry’s foremost professionals,” said Caroline Behan, a co-owner of Yellow Strawberry. “We are so proud of our young talents, who placed second in this very tough competition. This was an amazing opportunity for them, and we were happy to share in the joy with them.”
The team was exposed to unique hands-on classes and business presentations taught by some of the top internationally and nationally known artists in the industry. Spring Atelier 2016’s featured classes spanned from the latest trends and techniques in hair color and cutting to the grooming boom for beauty professionals.
Intercoiffure America/Canada is the most powerful and influential organization in the hairdressing industry. Only the highest-prized leading hair salons hold membership into this organization, which are about 200 salons in the U.S. The Intercoiffure organization determines the standards of our industry and shares this responsibility with membership from over 50 other countries.
About Yellow Strawberry
Established in 1994, Richard Weintraub, a master stylist of over 40 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit YellowStrawberryHair.com or call 941-924-1311, 941-907-1130 or 941-377-6963 for more information.