• Nextiny Marketing presents workshop on video marketing

    Video marketing expert Margot da Cunha of Wistia

    SARASOTA, FL – Nextiny Marketing will present a free workshop, “Video Marketing: Lead Generation and Nurturing in 2017,” featuring Wistia Customer Success Manager, Margot da Cunha. The session will take place Thursday, May 4, 9 a.m. – 12 p.m., at Nextiny Marketing’s event room (1819 Main St., #601, Sarasota).

    During the workshop, participants will learn how to use video to generate and nurture leads. Da Cunha, who is traveling from Boston, Mass. for the event, will address why video marketing is so important and how both business and nonprofit marketing professionals can use video and Wistia to boost SEO, generate and nurture leads, and track data in order to more effectively engage with customers and prospects.

    Video isn’t the next big thing in marketing – it’s here already. HubSpot, a developer and marketer of software products for inbound marketing and sales, notes the following statistics:
    • Video in an email leads to 200-300% increase in click-through rate
    • Including video on a landing page can increase conversion by 80%
    • Real estate listings that include a video receive 403% more inquiries than those without
    • After watching a video, 64% of users are more likely to buy a product online

    Nonprofits, too, need to consider adding video to their marketing mix, if they haven’t already. Charity Dynamics notes that 60% of millennials prefer to watch a video to reading a newsletter, that social video generates 1200% more shares than text and images combined, and that 90% of users say that videos are helpful in the decision-making process.

    “Video is the content marketing of the now and the future,” said Nextiny CEO Gabriel Marguglio. “Customers and potential customers, supporters and prospective donors – whatever the industry or cause – want to absorb information as quickly as possible; video is a powerful way to make that happen.”

    Wistia is a professional video hosting website for businesses. Wistia enables users to easily track the number of views, viewers’ interaction with content, and the information needed to refine, build and engage with your audience. The software works with marketing and sales to boost SEO, generate and nurture leads, and can be integrated with HubSpot to track data. Nextiny became a Wistia Gold Partner in February 2017.

    In addition to assisting established and new customers with their marketing and sales needs, Nextiny Marketing provides easily accessible and highly popular workshops to educate the community on the dos and don’ts of successful internet marketing. Nextiny has presented more than 50 workshops and seminars in the past five years.

    This event is free; breakfast and coffee are included. Space is limited – for more information about the video marketing workshop, go to nextinymarketing.com and click on the orange registration button.

    About Nextiny Marketing
    We are a 14-year-old Gold Certified HubSpot Inbound Marketing Agency Partner and a Wistia Gold Video Marketing Partner. We collaborate with our customers to help them set and achieve their marketing and sales goals through innovation while embracing change in the dynamic business world. For more information, visit nextinymarketing.com.