Runtrepreneurs Return to Crowdfunding Roots Industry-First, Night Runner PRO, First Bluetooth Connected Shoe Light
ORLANDO, Fl. (March 22, 2017)— Orlando-based company, Nighthawk Running LLC, returns to Kickstarter to offer the exclusive opportunity to pre-order its new product, Night Runner PRO. The 30-day crowdfunding campaign seeks to raise $25,000 to complete design and begin manufacturing.
Built for adventure, the Night Runner PRO is equipped with two ultra-light, rechargeable, 300 lumen LED shoe lights that easily attach to shoelaces. The patent pending, bi-lateral winged design features 270 degrees of visibility with two rear-facing red tail lights so the user is visible from all sides. The removable lithium-ion rechargeable battery pack allows for up to 10 hours per charge. Night Runner PRO will be the first in the industry to provide visual performance feedback through flash alerts by way of bluetooth/smartphone integration. The MSRP for Night Runner PRO is set at $89.99 but Kickstarter backers can pre-order for $55 during the duration of the campaign.
Nighthawk Running LLC founders, Doug and Renata Storer, achieved critical acclaim after the release of their first product, Night Runner 270. Most notably, they sparked a bidding war on ABC’s Shark Tank. Night Runner PRO’s ideation and design combine multiple elements from two years of customer feedback. The Storers are excited to return to their crowdfunding roots.
“We wouldn’t be here today without the overwhelming support of our fans and original Kickstarter backers,” said Doug. “We are excited to engage with our community and give them the opportunity to purchase the new product at an extreme discount.”
For the next month, Kickstarter donors can exclusively pre-order a pair of Night Runners for $35 less than the market value (MSRP $89.99). Additional incentives for contributors to the campaign include bumper stickers, running playlists, Night Runner light packages, and even a personal one-on-one run with the CEO. The campaign ends at 2pm on April 21, 2017. According to the Kickstarter rules, the entirety of the $25,000 funding goal must be reached for Night Runner PRO to receive any of the funds.
“From day one we set out to be an innovative company that encourages people to tap into their adventurous side,” said Doug. “Night Runner Pro aligns with this goal and we’re excited to continue this journey with our customers.”
About Nighthawk Running LLC
Founded in 2015 by husband and wife entrepreneurial duo Doug and Renata Storer, Nighthawk Running LLC aims to inspire outdoor adventure from dusk ‘til dawn. Their debut product, Night Runner 270 has sold over 30,000 units in 41 countries and has appeared in over 80 media outlets including Good Morning America, ABC’s Shark Tank, Fox News, CBS Innovation Nation, Runner’s World, and Outside. Connect on Facebook, Twitter, Instagram, and Pinterest. ###