• Focus is on the Business of Sports and Entertainment as USF Hosts Analytics Conference March 29-3

    Executives from the NHL, NBA, NBC Sports to speak; high school football coach with “no punt” philosophy also scheduled to present


    TAMPA, Fla. (March 16, 2017) – The technical side of sport and entertainment marketing takes center stage at the third annual University of South Florida Sport & Entertainment Analytics Conference March 29-30.


    The conference, held at the USF Alumni Center on the campus in Tampa, targets business leaders who deal with data and use it to drive key decisions in the sport and entertainment industries. The latest trends will be examined, along with the growing importance of analytics.


    Sessions are scheduled from 1-6 p.m. on Wednesday, March 29 and from 8:30 a.m. – 4 p.m. on Thursday, March 30. Industry professionals, students and university faculty will network with accomplished speakers from across the country in the sport and entertainment industry. Organizers expect approximately 250 people to attend.


    “We are excited to be hosting our third annual Sport & Entertainment Analytics Conference here on the USF campus at the Alumni Center,” said Mike Mondello, professor of marketing at the Muma College of Business and associate director of the USF Sport & Entertainment Management program. “We have an incredible lineup of industry speakers and are really excited to honor Jessica Gelman as the first recipient of our Innovator in Sports Analytics Award.”


    Gelman, the CEO of Kraft Analytics Group, is also a featured speaker. Kraft Analytics Group is a technology company focused on data management, advanced analytics and strategic marketing. Gelman was also a speaker at the MIT Sloan Sports Analytics Conference earlier this month.


    Others slated to speak include:

    -Joe Brown, senior vice president of strategic insights with the NBC Sports Group

    -Adam Jones, director of sports advisory services with PricewaterhouseCoopers

    -Chris Kamke, senior director of business strategy and analytics with the Tampa Bay Lightning

    -Kevin Kelley, athletic director and head football coach at Pulaski Academy High School in Little Rock, Arkansas, who has been featured on national television for his “no punt” policy

    -Akshay Khanna, vice president of strategy with the Philadelphia 76ers


    Stephen Master, senior vice president and head of Nielsen’s Global Sports Practice and Russell Scibetti, vice president of product strategy with KORE Software and founding editor of TheBusinessOfSports.com are also on the agenda to give talks.


    “The conference,” Mondello said, “will be a great opportunity for students, faculty and industry professionals to interact and learn from leaders in the sports industry.”


    Tickets are still available:

    • Professionals: $99

    • Non-USF students and faculty: $75

    • USF students and faculty: $50


    USF students, USF faculty, as well as students and faculty from other universities, will be required to provide a valid university ID.


    For tickets visit: http://bit.ly/USFSEAC2017.


    The University of South Florida, established in 1956 and located in Tampa, is a high-impact, global research university dedicated to student success. The USF System includes three, separately accredited institutions: USF; USF St. Petersburg; and USF Sarasota-Manatee. Serving more than 49,000 students, the USF System has an annual budget of $1.6 billion and an annual economic impact of $4.4 billion. USF is ranked in the Top 30 nationally for research expenditures among public universities, according to the National Science Foundation. In 2016, the Florida Legislature designated USF as “Emerging Preeminent,” placing USF in an elite category among the state’s 12 public universities. USF is a member of the American Athletic Conference.