• Berkshire Hathaway HomeServices Florida Properties Group Introduces 3D Photography to Luxury Home Marketing Program

    BHHS-FPG-3DPhotography-Hyder-Lamb copyTAMPA, Fla. (May 10, 2016) – Berkshire Hathaway HomeServices Florida Properties Group has just introduced the ‘3D Matterport Platform” into its luxury home marketing program.  The company implemented the system less than two weeks ago and is already receiving rave reviews from sales executives and their clients.  Several high-end properties have already been photographed. 

    “Our new 3D photography system is a game changer in the luxury home market,” said Ginger McQuigg, President of Residential Sales, Berkshire Hathaway HomeServices Florida Properties Group.  “It gives our luxury home sellers a competitive advantage in that their properties stand out from others and fully immerses viewers as though they were inside the home.”

    The Matterport system is more than just a virtual tour; it is a virtual media platform that engages buyers and enables them to become totally immersed in a home.  Prospects can view interior spaces from any angle as they ‘walk through rooms’.  In addition to the guided tour, prospective buyers can view floorplans and dollhouse views.  The 3D tours can be viewed from any desktop computer or mobile browser.

    “We are very excited to offer this kind of technology to our luxury collection specialists and their clients,” said Linde Hyder, Marketing Director, BHHS Florida Properties Group.  “This tool showcases our upper tier listings in a truly unique way and we are confident it will capture the attention of more potential buyers for our luxury properties.”


    Photo Caption: BHHS Florida Properties Group Marketing Director Linde Hyder (right) and 3D Photographer Amy Lamb (left) with 3D camera used to shoot one of the firm’s luxury listings in Avila.


    Berkshire Hathaway HomeServices Florida Properties Group has 19 offices located throughout Hillsborough, Pinellas, Pasco, Polk, Highlands, and Hernando counties.  Locally owned and operated since 1959, the company offers residential, commercial, property management, relocation, home warranty, title, mortgage, and insurance services. For more information please visit the company website at www.bhhsfloridaproperties.com.

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