Schifino Lee Creates Unconventional Advertising Campaign for Sweetwater Organic Farms
Tampa, FL (March 2, 2015) – Schifino Lee Advertising + Branding recently created a series of unique print ads for Sweetwater Organic Farms, a nonprofit community-supported urban organic farm and environmental education center in Tampa, Florida. The print ads were awarded Platinum winners at the 2014 MarCom Awards, a national creative competition sponsored by the Association of Marketing & Communications Professionals.
The three iterations of the ads featured handwritten lines of copy which come together to form the shapes of a carrot, tomato, and eggplant. The copy touts the virtues of buying local organic vegetables, stating that while you may be able to buy organic veggies in the grocery store, they are often shipped in from other countries, bruising and decomposing along the way.
The concept behind the ads was that not everyone knows that all organic is not created equal. By educating the consumer on the difference between “grocery store organic” and “local organic”, one would be more likely to get their vegetables from Sweetwater, Tampa’s premier local organic farm.
“The neat thing about the ads is that they don’t look like ads,” said Pat Floyd, the art director at Schifino Lee responsible for designing and drawing them. “I sat down and drew them all in one go to make sure they truly felt hand-drawn, as well as adding consistency to the style.”
The aim of the campaign was to increase the membership in the farm’s community-supported agriculture program. Members pay a seasonal fee and then have access to a share of the farm’s weekly crop. The farm also has a Sunday farmer’s market, a summer camps for kids, and a schedule of ongoing events.
About Schifino Lee:
Schifino Lee is a national branding agency with a proven track record for building brands through integrated communications in digital, traditional, experiential and social media. Schifino Lee clients include Westshore Pizza, WellCare Health Plans, Tampa’s Lowry Park Zoo, Gerdau, M.E. Wilson, Vigo Importing/Alessi, and The Bank of Tampa. Information is available at www.schifinolee.com.