• Festival Theme and New Features Announced for Pier 60 Sugar Sand Festival

    10-day Festival Celebrates Clearwater’s Sugar Sand Beaches and Features Iconic Movies

    (Feb. 7, 2014—Clearwater, Fla.) Sunsets at Pier 60 Daily Festival and the City of Clearwater are unveiling the festival theme “Beach Walk of Fame” featuring iconic Hollywood movies for this year’s Pier 60 Sugar Sand Festival, which will be April 4-13, 2014. The sculpted areas inside the Sugar Sand Walk Exhibit will feature iconic movie characters and scenes. The Sunset Cinema will extend from its normal weekend hours and play iconic movies like Jaws, Harry Potter and Back to the Future for ten nights.


    Located just south of Pier 60 on Clearwater Beach, 1,000 tons of Clearwater Beach’s world famous sugar sands will be creatively carved into the Sugar Sand Walk Exhibit, an artistic walk-through display in a 15,000-square-foot tent. The ten-day festival will also include a variety of free activities on Clearwater Beach including a professional sand sculpting competition, sand sculpting clinics, speed sand demonstrations, a children’s play area, extended hours for Sunsets at Pier 60, and entertainment.


    New to the festival this year will be The Frenchy’s Sand Bar, where beer and wine will be available for sale daily from 11 a.m. to 9 p.m. There will also be a Beach Egg Hunt on Sunday, April 13 at 2 p.m.


    Cost of admission will be $8 for adults, $4 for students 6 to 17 years old, and $5 for seniors (55 & up), military, police and firefighters. Children 5 & under are free when accompanied by a paying adult. This year’s ticket cost will include entrance into the Sugar Sand Walk Exhibit and a commemorative 8-by-10 inch souvenir photo for each guest.


    The 10-day festival will highlight and celebrate Clearwater’s sugar sand and show why readers of USA Today named Clearwater the Best Beach Town in Florida. The festival will also welcome back Team Sandtastic, the master sand sculptures who created the sand art exhibit last year. The event organizers expect more sculptors to be participating and competing as the event grows. The inaugural event welcomed more than 25,000  attendees, and hotels and restaurants reported a boost in sales during the festival.


    The event title sponsor is the Sunsets at Pier 60 Daily Festival, and presenting sponsors are Bright House Networks, CCM Photobooks, Fun n Sun Festival, Hyatt Regency Clearwater Beach Resort, and Clearwater Gas Systems.

    The 2013 Sugar Sand Festival won the Silver Adrian Award from The Hospitality Sales and Marketing Association International. The HSMAI Adrian Awards honor creative best practices in hospitality, travel, and tourism-related marketing. The competition has evolved into the world’s most renowned and prestigious advertising, public relations, and digital marketing competition specifically tailored for the hospitality, travel, and tourism industries.



    About City of Clearwater’s Fun N Sun Clearwater


    The City of Clearwater has hosted the Fun ‘n Sun Clearwater for 61 years. This annual event was originally created to keep tourists and snowbirds in the area longer. Currently, it’s a celebration of Clearwater and its many destinations. This year’s event takes place April 26 to May 4, 2014. The two-week festival includes a Blast Friday event, minor league baseball, two concerts, and the Sugar Sand Festival. For a detailed list of events, go to www.funnsunclearwater.com


    About Sunsets at Pier 60


    Clearwater Beach’s Pier 60 Park is home to The Sunsets at Pier 60 Daily Festival, a year-round nightly sunset celebration which operates from two hours before sunset to two hours after sunset, weather permitting. This free, family friendly event features artisans, crafters, street performers and musical entertainment.  On Friday and Saturday evenings, a free family friendly movie is shown under the stars at the Sunset Cinema.


    The Sunsets at Pier 60 Society was incorporated as a not-for-profit organization in 1994 and officially began on March 17, 1995. The festival originally ran from Thursday through Monday evenings until June of 1998 when it expanded to seven nights a week. In 2005 the festival celebrated its 10th anniversary of providing locals and visitors with Clearwater Beach’s only free form of family entertainment. As a result of its growth and continued success, Sunsets at Pier 60 now operates 365 days per a year weather permitting.  The Sunsets at Pier 60 Society is in partnership with the City of Clearwater.


    The purpose of the Sunsets at Pier 60 Daily Festival is to promote Clearwater Beach and Pinellas County as a prime tourism destination. The festival strives to enhance the guest experience by encouraging longer stays while providing visitors additional evening entertainment options following their days spent relaxing on our beaches. The Sunsets at Pier 60 Daily Festival aims to increase the knowledge, beauty and style of artwork indicative to Florida.


    Team Sandtastic Background


    Mark Mason’s passion for sand sculpture began more than 25 years ago when he competed in the Sand-Blast competition in his home town of Fort Lauderdale, Fla. Sand and snow sculpting has been Mark’s full-time job for the past 16 years and has taken him and his team around the world, including the Caribbean, Hawaii, South Africa, Canada, Mexico, South America, Europe, the Middle East and throughout the United States. His projects and creations have drawn extensive media coverage and public interest. In his extensive career, Mark has worked for shopping centers, conventions, fairs, festivals, and theme parks.  With countless sculptures behind him, some extraordinary ones stand out, such as the sand castle platform created for a couple’s wedding, accommodating all 200 guests within its walls.


    For more information on the Pier 60 Sugar Sand Festival, visit the festival’s Facebook page, call 727-449-1036, or go to www.sugarsandfestival.com.